Our Mission:
To create a more transparent, privacy-respecting, and sustainable digital ecosystem by evaluating websites against ethical standards and empowering users with knowledge.
1. What is AI Website Ethics Evaluation?
AI Website Ethics Evaluation is an innovative approach to assessing the ethical standards of websites and digital platforms. In an era where digital services increasingly shape our daily lives, it's crucial to understand how these platforms operate, protect user data, and impact our environment.
Our AI-powered tool automatically analyzes websites across three fundamental ethical dimensions, providing users with clear, actionable insights about the digital services they use every day.
2. Our Evaluation Framework
We evaluate websites across three critical ethical dimensions that impact users and society:
Transparency & Accountability
This dimension evaluates how open and accountable a website is about its operations, ownership, and practices.
- Clear identification of owners and operators
- Accessible and understandable terms of service
- Easy-to-find privacy policies
- Multiple contact methods and responsive support
- Clear explanation of services and business model
Data Protection & User Control
This dimension assesses how well a website protects user privacy and gives users control over their personal data.
- Minimal and justified data collection
- Clear consent mechanisms for data processing
- User control over privacy settings
- Limited use of tracking technologies
- Compliance with privacy regulations (GDPR, CCPA, etc.)
- Secure data handling and storage practices
Energy Consumption & Environmental Impact
This dimension evaluates the environmental responsibility of digital services and their carbon footprint.
- Optimized website performance and loading speed
- Efficient code and minimal resource usage
- Use of renewable energy for hosting
- Green hosting providers and data centers
- Sustainable web design practices
- Public commitments to environmental responsibility
3. How Our AI Analysis Works
Our evaluation process combines automated web crawling with advanced AI analysis to provide comprehensive ethical assessments:
Step 1: Automated discovery of relevant pages (privacy policies, terms of service, about pages)
Step 2: Content extraction and analysis using natural language processing
Step 3: AI-powered evaluation against our ethical framework
Step 4: Generation of scores (1-10) with detailed reasoning for each dimension
Step 5: Presentation of results with actionable insights
4. Why Digital Ethics Matter
In our interconnected digital world, ethical practices by websites and online services have far-reaching implications:
User Rights
Protecting individual privacy, data ownership, and digital autonomy in an increasingly connected world.
Environmental Impact
The internet accounts for approximately 4% of global carbon emissions, making sustainable web practices crucial.
Trust and Accountability
Building transparent relationships between digital services and users promotes trust and responsible innovation.
Informed Choices
Empowering users with knowledge to make informed decisions about the digital services they choose to use.
5. Our Commitment to Ethical Technology
We practice what we evaluate. Our own platform is built with ethical principles at its core:
- Zero data collection from users
- No tracking, cookies, or analytics
- Open and transparent about our processes
- Optimized for minimal environmental impact
- Free and accessible to everyone
Our Promise: We will never compromise on the ethical standards we evaluate others by. Transparency, privacy, and sustainability are not just metrics we measure—they are principles we live by.
6. EU AI Act Compliance: Our Voluntary Code of Conduct
In accordance with Article 95 of the EU Artificial Intelligence Act, we have voluntarily adopted a comprehensive code of conduct that applies the high-risk AI system requirements from Title III, Chapter 2 to our AI-powered website evaluation platform. This demonstrates our commitment to the highest standards of AI governance and regulatory compliance.
Voluntary Code of Conduct Framework
This code voluntarily implements requirements typically reserved for high-risk AI systems, going beyond our legal obligations to ensure the highest standards of AI transparency, accountability, and safety.
Art. 9 Risk Management System
- • Continuous monitoring of AI evaluation algorithms for bias, errors, and unintended outcomes
- • Regular assessment of potential risks to user privacy and data protection
- • Systematic review and updating of risk mitigation measures throughout the system lifecycle
- • Documentation of all identified risks and corresponding mitigation strategies
Art. 10 Data and Data Governance
- • Training data sourced exclusively from publicly available website content
- • Regular validation of data quality and representativeness across different website types
- • Bias detection and mitigation procedures for training datasets
- • Zero collection or storage of personal user data during evaluations
- • Automated data lifecycle management with clear retention and deletion policies
Art. 11 Technical Documentation
- • Clear specification of ethical evaluation criteria and scoring algorithms
- • Version control and change management for all AI system updates
- • Performance metrics and accuracy assessments readily available for review
Art. 12 Record-Keeping
- • Automated logging of all AI evaluation decisions and reasoning processes
- • Detailed audit trails for system modifications and updates
- • Event logging designed to identify potential risks and system irregularities
Art. 13 Transparency and Information Provision
- • Clear disclosure of AI-powered evaluation methodology to all users
- • Detailed explanations provided for each ethical dimension score
- • Accessible documentation of system capabilities and limitations
Art. 14 Human Oversight
- • Manual oversight mechanisms for identifying and correcting evaluation errors
- • User feedback integration for continuous improvement of AI assessments
- • Human intervention capabilities for addressing disputed evaluations
Art. 15 Accuracy, Robustness and Cybersecurity
- • Regular accuracy testing across diverse website types and languages
- • End-to-end encryption and secure data processing protocols
- • Cybersecurity measures protecting against manipulation and attacks
- • Resilience testing to ensure consistent performance under varying conditions
Art. 95 Additional Voluntary Commitments
- • Environmental Sustainability: Energy-efficient AI algorithms
- • AI Literacy: Educational resources to help users understand AI evaluation processes
- • Union Ethical Guidelines: Alignment with EU Ethics Guidelines for Trustworthy AI
Compliance Verification
This voluntary code of conduct demonstrates our proactive commitment to EU AI Act compliance, implementing requirements typically reserved for high-risk AI systems despite our classification as a limited-risk evaluation tool.
Annual Review: We commit to annual review and updating of this code of conduct to ensure continued alignment with evolving AI governance standards and regulatory requirements.
7. Join the Movement
Digital ethics is not just about individual websites—it's about creating a better internet for everyone. Here's how you can contribute:
Evaluate websites you use regularly and share the results
Support ethical companies that score well on our evaluation
Advocate for transparency by asking companies about their data practices
Choose sustainable digital services that minimize environmental impact
Spread awareness about the importance of digital ethics
Together, we can build a more ethical, transparent, and sustainable digital future.