How clear is the site about its owners, its purpose, and how it operates? Are terms of service and privacy policies easy to find, read, and understand? Is there a clear way to contact the organization?

How much control do users have over their own data? Does the site use excessive tracking cookies or third-party trackers? Is the data collection explained, and is consent properly obtained? Is data handled securely?

What is the likely environmental impact? Is the website well-optimized for performance (smaller page sizes, efficient code)? Is there any public information about the provider using renewable energy?